Ferrari Luce EV: R10.2 Million Electric Supercar Sells Out Before 2027

Ferrari has achieved an impressive milestone in the electric vehicle market, with its first fully electric sports car, the Ferrari Luce, already sold out for 2027. Despite facing criticism over its unconventional design, the Italian luxury automaker has confirmed that every vehicle it plans to sell next year has already been allocated to customers.

The announcement highlights the strong demand for Ferrari’s entry into the fully electric luxury car segment. With an estimated price of around R10.2 million based on its reported US starting price of approximately $615,000, the Luce is targeting an exclusive group of wealthy buyers who want Luce EV to experience the future of Ferrari performance.

Ferrari CEO Benedetto Vigna confirmed the strong demand while presenting the company’s third-quarter financial results on November 3, 2026. He said the company was very satisfied with the reception of its first electric model.

The news is particularly significant because the vehicle attracted mixed reactions when its design was revealed earlier in 2026.

Ferrari Luce EV 2027 Production Already Sold Out

According to Ferrari, the entire planned production allocation for the Luce in 2027 has already been reserved. Customers who want to purchase the electric Ferrari now may have to wait until 2028 to receive their vehicles.

Interestingly, Ferrari has not disclosed the exact number of Luce vehicles it plans to produce in 2027. The Luce EV company is known for maintaining exclusivity by carefully controlling production rather than flooding the market with vehicles.

Vigna indicated that demand could increase further as more potential customers get the opportunity to experience the car through scheduled test drives in 2027.

Ferrari expects the first customer deliveries to begin towards the end of 2026, marking an important moment in the company’s history.

R10.2 Million Price Tag Does Not Stop Wealthy Buyers

The estimated R10.2 million price tag places the Ferrari Luce EV among the most exclusive electric vehicles in the market.

Its reported US starting price of approximately $615,000 demonstrates that Ferrari is not attempting to compete with mainstream electric vehicle manufacturers. Instead, the company is targeting customers who value exclusivity, performance, luxury and the Ferrari brand.

For wealthy buyers, the Luce represents an opportunity to own a piece of Ferrari history. As the company’s first fully electric model, it is expected to attract collectors and customers interested in the future of high-performance motoring.

However, the final South African price has not been officially confirmed, and local taxes, duties and specifications could affect the eventual retail price.